Search engine optimization (SEO) is a crucial aspect of digital marketing that requires continuous adaptation to changing algorithms and trends. As a result, staying up-to-date with innovative SEO strategies is vital to the success of any digital marketing campaign. Recently, professionals from various industries gathered for the YACSS Conference to learn and discuss the latest SEO trends and strategies. In this blog post, we will highlight some of the innovative SEO strategies from the YACSS SEO Conference that you need to know.
Emphasize Content Quality
Content is king and always has been, but as search engines change how they interpret content, the focus on quality is more critical than ever. Damon Burton, a digital marketing expert, suggests that search engines are becoming better at identifying quality content. Therefore, businesses must prioritize content quality over quantity to rank higher in search engine results pages (SERPs).
Prioritize User Experience
Another crucial aspect of SEO is user experience (UX). John Lincoln, the founder of Ignite Visibility, emphasizes the importance of prioritizing UX when designing a website. He suggests that a good UX results in more clicks, lower bounce rates, and better rankings. In addition, users’ searches are evolving, leading towards the need for website personalization. Therefore, businesses should focus on enhancing their website’s UX through site speed, mobile-friendliness, easy navigation, and content organisation.
Focus on Technical SEO
Technical SEO plays an essential role in ensuring that search engines can crawl and index a website effectively. At YACSS, Osman Sheikh, the CEO of UpSkill Digital, highlighted some technical SEO elements that businesses should optimize. This includes website speed, domain structure, meta descriptions, page speed score, structured data, and search console reports. Neglecting technical SEO can hamper a website’s ranking and traffic, thus decreasing the site’s ROI.
Visuals such as images, infographics, and videos are becoming increasingly essential in SEO. Sarah Vogt, the Head of Organic Search at OV, suggests that adding visuals to a website not only enhances its aesthetic appeal but also results in more traffic. Further, she stated that visuals also attract a more diverse audience as people with varying levels of language proficiency can understand them. Thus, incorporating visuals in a website’s content improves user experience and results in increased rankings.
Invest in Voice Search
As voice assistants like Google Assistant and Siri become more advanced, people are utilising voice search queries more frequently. Rob Bucci, the CEO of STAT Search Analytics, highlights that businesses must optimize their websites to account for voice search queries. This requires understanding the intent behind a voice search query and providing relevant content. Thus, businesses must ensure that their website’s content is high-quality, concise, and answers popular voice search queries to improve their ranking.
Innovative SEO strategies are continuously evolving, and businesses must keep up to achieve online success. This blog highlights some of the innovative SEO strategies from the YACSS Conference that you need to know, including emphasizing content quality, prioritizing user experience, focusing on technical SEO, leveraging visuals, and investing in voice search. By integrating these strategies, businesses can optimize their website’s SEO and remain competitive in the ever-evolving digital landscape.